Introduction to data in advertising

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Course 2 : Data : the creative ally that’s been here all along, an introduction to data in advertising.

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Introduction to Data

Introduction: Course overview

Module 1 Intro to Data: Strat

Module 1: Using data to inform strategy. Supporting Content: Data_Playbook_M1 Module 1 Data for strategy :dlearn_intro-to-data_module1-data-for-strat

Module 2 Intro to Data : Creative

Module 2 : Using data to inform creative Supporting Content: Data_Playbook_M2 Module 2 dlearn_intro-to-data_module2-data-for-creative

Module 3 Intro to Data : Data is creative

Module 3 : Data as the creative output Supporting Content: Data_Playbook_M3 Module 3 Data as the creative output dlearn_intro-to-data_module3-data-is-creative

Module 4 Intro to Data : Data Storytelling

Module 4: Using data to tell a story of success Supporting Content: Module 4 Data Storytelling dlearn_intro-to-data_module4-data-for-success