Immerse yourself in the current and future digital landscape. Including web-design trends, social media best practices, CRM strategies and paid media attribution. The course also provides an introduction to the use of data in Advertising.
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Module 1 looks at what is happening now and most likely to occur in the digital space during 2018. Including conversion-driven strategies and the trends that progressive brands are practicing to become highly impactful across the digital ecosystem.
Module 2 covers web-design trends and best practices. It also dives into social media/content strategies, distribution recommendations, high-impact formats and best practices.
Part of the digital shift is the growing responsibility being put on agencies to convert awareness into transactions at the end of the funnel. Module 3 will study the fundamentals of paid media and CRM strategies.
What is data storytelling and why are audiences engaging with it?
This module explores the multiple components of a digital strategy, how to integrate and align with business and communication objectives.
The last module of this program examines basic concepts of using data in advertising. A data-driven agency is one where creative and strategic decisions are fuelled and informed with data insights on a regular basis. The module will outline the best practices designed to move us into this space.
